The four determinants of social class are education,income, occupation and family background. This is important to consumer behavior because these determine what they will be interested in education will influence how people will interact with a company and how they will express what they want. Income will influence social class because it determines what people can afford to buy. Occupation influences consumer behavior because the people you are around will change the way you consume products. Family background will influence consumer behavior because that shapes the way you think because of the experiences that you had in the past.

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