Marketing 3500: Global Business

what is globalization  globalization refers to the trend towards more integrated  Markets - the merging of historically distinct and separate national markets into one huge global marketplace  the tastes and preferences of consumers  productions  sourcing of goods and services globally to take advantage of national differences in the cost and quality of factors of productions  lower cost  improve quality/functionality  impediments  main drivers  the decline in barriers to the free flow of goods, services, and capital  technological change  Increase international trade: when a firm exports goods or services to consumers in another country  change  advances in...  communication  information processing  transportation  Moore's law  internet  transportation technology  MNE - multinational economy  world trade organization  GAAT  IMF UN  G20...